ONEPWR Family

Powering the Entire Cleaning Ecosystem

For Hoover’s ONEPWR platform, the goal was to highlight one of the brand’s biggest differentiators — a single cordless battery system compatible with more than 20 of Hoover's cleaning products. To bring this to life, Embark Media developed a concept that positioned the battery itself as the hero, visually demonstrating how it seamlessly moves between vacuums, carpet, spot , and hard floor cleaners.

To reinforce this idea cinematically, we engineered a custom camera rig mounted directly to the battery, creating a consistent point-of-view perspective as it transitioned between products. The result was a dynamic visual metaphor for versatility and convenience — showing that one battery can truly power cleaning everywhere.

Designed for Multi-Platform Impact

The campaign was produced on controlled interior sets that allowed us to showcase real-world cleaning scenarios while maintaining visual consistency across products. The primary deliverable was a 30-second hero commercial for OTT, CTV, and paid social, supported by 15-second cutdowns, multiple aspect ratios, and tailored end-card versions for key retail channels including direct-to-consumer, Walmart, Target, and Amazon.

From concept through production, post-production, versioning, and platform optimization, the project demonstrates Embark Media’s ability to craft scalable content ecosystems — ensuring a single production delivers maximum value across advertising, e-commerce, and brand storytelling touchpoints.