Cordless Pressure Cleaner

Project Overview

Positec USA partnered with Embark Media to develop high impact photo and video assets in the launch of their new cordless portable pressure cleaner for the HyperTough brand— an exclusive Walmart product designed for convenience, mobility, and everyday usability. The primary objective was to create a feature-and-benefit product video and product page photography that clearly demonstrated how the product works, what sets it apart, and why it matters to consumers.

At the core of the messaging was portability: a 20-volt cordless system capable of drawing water from traditional hoses, buckets, or even 2L bottles. This flexibility allowed us to build a variety of real-world scenarios that visually reinforced the product’s versatility — from vehicle cleaning and home exterior maintenance to outdoor recreation.

Creative Approach & Production

To maximize efficiency while ensuring cohesive brand storytelling, we designed a single-day on-location production that captured both video and photography simultaneously. Our team handled concept development, location scouting, talent casting, art direction, production logistics, and full post-production — including editing, color grading, motion graphics, and photo retouching — delivering a unified asset package ready for product pages and ongoing marketing use.

By aligning still photography and video capture within the same environments, we ensured visual continuity across marketing channels while showcasing the product in authentic, practical applications. The result is a polished content ecosystem that highlights functionality, mobility, and lifestyle appeal while maintaining strong retail and e-commerce performance potential.

Check out some of the final photography below.